Loyalty programs are directly related to marketing campaigns that grab customers’ attention in a short time. One of the loyalty programs implemented by the software team with the marketing team at “Patrick Technology” is the development of an electronic loyalty program to manage the “Sabeq and Ekasb” campaign for “Fares Petroleum” company .

The program includes a points awarding system linked to the Speedo system with an electronic platform to automatically exchange points for various gifts.